Pricing, positioning and messaging

These articles offer valuable insights into effective product positioning, messaging, and pricing strategies. The first article emphasizes the importance of deliberate positioning to highlight a company's unique strengths, providing a step-by-step guide to create a compelling strategy. The second article uses Salesforce as an example to underscore the significance of strong messaging and provides four tips for improvement. The third article explores the role of product managers in developing pricing strategies, discussing considerations, steps, and the importance of regular evaluation and adjustment. These resources aid in enhancing product positioning, messaging, and pricing for success in competitive markets.

  • A product positioning exercise

    This article discusses the importance of deliberate product positioning to effectively communicate the unique strengths and value of a company's offerings, providing a step-by-step guide to create a positioning strategy that highlights the company's awesomeness. The article argues against using generic positioning statements and emphasizes the need to let go of outdated market frames of reference to accurately position the product.

  • How to build product messaging and positioning that stands out

    This article covers the importance of strong product messaging and positioning in a competitive market, using Salesforce's approach as an example, and provides four tips to improve messaging strategies.

  • Getting your product pricing strategy right

    This article explores the role of product managers in developing a pricing strategy, including key considerations and steps to determine the right pricing model. It also discusses the importance of regularly evaluating and adjusting pricing strategies to adapt to market changes and customer needs.

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