Creating and sharing a compelling product vision

This combined set of articles offers valuable insights on creating an effective product vision. The first article provides eight tips for crafting a vision that inspires the development team and stakeholders, emphasizing the distinction between the product vision and strategy. The second article serves as a comprehensive guide to using the Business Model Canvas, covering its sections, providing a step-by-step approach, and offering downloadable PDF versions. Lastly, the third article stresses the importance of a realistic and customer-focused product vision statement, highlighting key principles and the collaborative process of crafting an effective statement. These articles provide product managers with practical guidance for developing impactful product visions.

  • This article provides tips on creating an effective product vision that inspires development teams and stakeholders, emphasizing the importance of a shared vision, differentiation from product strategy, and using the vision as a guiding principle for decision-making.


  • Get Romans very own Product vision template to help you describe, visualise, and validate your product vision.


  • This article discusses the importance of creating a realistic and customer-focused product vision statement. It explores the key principles that should be included in a vision statement and highlights the distinction between a product vision and a company vision. Additionally, it offers insights on how to craft an effective vision statement through collaborative workshops and emphasizes the significance of investing time in its development.


  • This article is a comprehensive guide on using the Business Model Canvas. It covers the different sections of the canvas, provides a step-by-step guide, and discusses the strengths and weaknesses of the canvas. It also offers free high-quality downloadable PDF versions of the Business Model Canvas.


  • This article explores the concept of a product vision and its importance in driving bold changes and innovation within organizations. It discusses the need to break away from a "business as usual" mindset, the scenarios in which a product vision is beneficial, and provides tips for creating an effective product vision. The article also emphasizes the importance of striking a balance between ambition and feasibility and highlights the role of communication in conveying the product vision.


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