Conducting market and competitor analysis

This series of articles provides product managers with valuable insights into three crucial aspects of their role: market research, competitive analysis, and effective competitor research. By understanding customers, competitors, and the market landscape, product managers can make informed decisions and stay competitive. They learn about leveraging trends, updating product features, learning from competitors' mistakes, and using competitive intelligence to drive success. These articles equip product managers with the necessary knowledge and techniques to excel in their product management endeavours.

  • How product managers should do market research

    This article covers the importance of market research for product managers, explaining its role in understanding customers, competitors, and the market landscape to achieve long-term success and make informed decisions. It provides an overview of market research components and outlines the steps to conduct effective research.

  • How to conduct effective competitor analysis

    This article covers the importance and benefits of competitive analysis for product managers, including trendspotting, updating product features and pricing, learning from competitors' mistakes, and using frameworks and various sources to perform effective analysis.

  • The best ways for product managers to research their competitors

    This article provides insights on how product managers can effectively research and keep up with their competitors, including monitoring strategies, organizing insights, creating comparison matrices and battle cards, and leveraging competitive intelligence to drive action.

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